Catalyse your business capabilities into the foundation of your GTM strategy - providing functional and executional alignment across teams
Adaptive positioning
for the intelligence era
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V2RSION has redefined positioning, engineered for humans and machines,
ensuring you stay ahead and sell more
As markets and buying decisions become more complex, our Positioning OS makes you the preferred choice for customers, LLM’s and agents, building clear differentiation and business growth
What_ is_ positioning?
Great positioning drives preference, decisions and sales
Positioning is often misunderstood and its critical impact undervalued. At its core, every brand should expect positioning to:
Positioning is where your GTM advantage is built
The_ problem_ positioning_ solves
Selling is hard, but buying is harder
When problem/solution fit is strong, growth feels effortless.
When it’s not, it’s painful.
Most businesses never realise their full growth potential.
Not due to weak products, but weak positioning that doesn’t clarify why they should be chosen.
And now, you’re not just positioning to people. LLMs, agents, and AI search decide what’s seen and selected, so if they can’t read or rank you, you don’t exist.
The cost of poor positioning is real – these are the signs:
50%
of B2B businesses fail within 5 years
42%
of startups fail due to poor positioning and product/market fit
75%
of VC-backed startups never return investment capital
90%
of B2B buyers create a vendor shortlist before their final purchase decision
40%
of brand visibility is moving to AI
95%
of buyers anticipate using AI to support their choices
What_ is_ positioning_ engineering?
Positioning isn’t storytelling.
It’s an operating system for business growth.
We’re making positioning an essential GTM growth capability: structured, data-driven, AI-enabled, and adaptive.
It’s not messaging. It’s Positioning Engineering - aligning internal strengths with external forces to help businesses stay ahead.
Where others tell stories or optimise landing pages, we engineer your GTM source code - clarifying the problem you solve, the category you lead, and why you win.
The result? Authentic differentiation.
Stronger pull. Faster growth.
Business idea
Strategic capabilities
Competitor behaviours
Customer insights
Positioning OS
GTM strategy
Audience
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01
Differentiated
A clear articulation of unique value and reason for preference
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02
Distinctive
Authentic, ownable language that creates memorability and demands attention
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03
Discoverable
Structured meaning and semantic clarity so machines can interpret and surface
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04
Directional
Embedded executional protocols that drive GTM team alignment and activity
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05
Dynamic
Built to adapt in response to shifting markets, competitors, models, and business capability change
Differentiated
Distinctive
Discoverable
Dynamic
Directional
Positioning systems enable businesses to stand out and stay in front
How_ we_ work
We don’t run GTM motions. We build the source code that makes them work better.
Positioning Intelligence (PIQ) sits at the core of V2RSION, replacing guesswork with engineered clarity.
We combine advanced synthetic research, competitive benchmarking, and automated sentiment analysis to deliver data-driven insights – driving an adaptive understanding of where your positioning stands and how it needs to evolve.
This intelligence layer fuels three service modes:
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01 Audit
Find where your positioning is breaking down - before your growth does.
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02 Code
We build your positioning like software - your own GTM source code and protocols.
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03 Loop
Positioning is never static. We continuously monitor and refine yours over time.
Positioning is no longer an assumption. It’s an engineered advantage
Who_ we_ work_ with
Proven with teams that recognise positioning as a critical business capability
From SaaS scaleups to product-led enterprises and investor-backed ventures, our clients turn to V2RSION when clarity, alignment and GTM advantage matter most.
<Testimonial></Testimonial>V2RSION created Smart Curation turning our AI-enabled capabilities into a positioning and category all of our own.
<Testimonial></Testimonial>This is an ongoing partnership that continuously engineers our positioning - every version of Utiq’s GTM approach helps us stay ahead of a dynamic market and competitive set.
<Testimonial></Testimonial>As a lean start up, V2RSION have helped us on our journey towards product/market fit, curating a new positioning that captured our unique value and category space.
<Testimonial></Testimonial>V2RSION made the complex simple and valuable to our advertiser and agency partners, curating a clear GTM positioning that made sense of our market offering.
<Testimonial></Testimonial>V2RSION defined the Data Integrity category for Compliant, turning our positioning into a customer growth engine.
<Testimonial></Testimonial>V2RSION repositioned Barb as the innovative authority on measuring what people watch across modern TV, from broadcast to streaming and beyond.
What_ makes_ us_ different
We’re not a messaging consultancy, a GTM agency or platform
V2RSION is the first Positioning Engineering company for the intelligence era.
We build AI-powered positioning systems that help businesses define and update their competitive advantage over time, making them the preferred choice of customers and the AI models that now shape their decisions.
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01
Fix the foundations first
We work upstream - defining the problem, category, and positioning that makes everything else work.
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02
Adaptive positioning
Engineered, structured and data-driven, it works like software that updates across your GTM motions.
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03
For audiences and algorithms
We ensure your positioning is optimised for humans and machines alike, so your business is discovered and chosen.
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04
We created Positioning Engineering
V2RSION defined the discipline - transforming positioning to make it fit-for-purpose for the intelligence era.